Decoding Consumers. Guiding Confident Market Decisions.
Storytellers Market Research helps CPG and consumer brands understand North American consumers through deep qualitative insight, cultural decoding, and on-ground market immersion
Built on Insight, Experience, and Cultural Understanding
Storytellers Market Research was founded to help brands move beyond assumptions and truly understand people.
Led by Batool Ahmed, the firm brings over a decade of experience working with global research agencies including Kantar, Ipsos, and Nielsen, delivering qualitative and strategic insight across multiple markets.
Based in North America, we support brands entering or scaling in the US with grounded, culturally informed consumer understanding.
What we do
US Consumer & Market Deep Dives:
Understand motivations, needs, and decision drivers before you invest
Shopper & Retail Immersion
On-ground insights into stores, shelves, pricing, and shopper behavior
Qualitative Validation & Strategy
Test concepts, messaging, and positioning with real consumers
What Sets us apart
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Deep qualitative expertise
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Cross-market experience (US, Middle East, South Asia, Africa)
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Senior-led projects, not delegated work
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Clear recommendations, not just data
Why StoryTellers
We work at the intersection of consumer psychology, culture, and business strategy. With experience across North America, the Middle East, and emerging markets — we turn consumer stories into clear, actionable decisions.
Explore US or North American market?
Let’s talk before assumptions turn into costly decisions
Selected Experiences
1
Government of Saudi Arabia
Multi-country qualitative study evaluating the Ala Khutah concept across Indonesia, the UK, and Pakistan. The research assessed cultural acceptance, emotional response, and perceived value among Muslim and non-Muslim audiences to inform strategic decision-making.
2
Spring Accelerator and Palladium
Lead Moderator for Pakistan on a 10-month, multi-country study spanning Pakistan, Bangladesh, and Nepal, focused on empowering female-led startups through evidence-based insights on adolescent girls.
The engagement included pre-launch research for ventures such as Sehat Kahani and DOT & Line Learning.
3
GSMA & Sehat Kahani
Qualitative research and thematic analysis contributing to a GSMA-published e-health report, conducted in partnership with Sehat Kahani — a World Economic Forum–recognized digital health platform and Forbes Asia “100 to Watch” honoree.
Insight Services Designed for Decision-Making
US Market & Consumer Deep Dive
A foundational understanding of consumers, category dynamics, and cultural context to inform entry or growth strategy.
Shopper & Retail Immersion
On-ground store visits, shopper observation, and retail mapping to align products with real-world buying behavior.
Qualitative Validation & Strategic Insight
In-depth interviews and moderated sessions to validate concepts, messaging, packaging, and positioning.
All projects are personally led and customized to business needs.
Working With the Best Clients and Partners
Dr. Iffat Zafar Aga
Cofounder, Board Member & COO, Sehat Kahani | Commonwealth Scholar for MSC in Global E-HEALTH | MIT Elevate Prize Winner | heroine of Healthcare Award Winner
"Batool is absolutely passionate about knowing people, about identifying trends and gauging products as well as services with a very keen eye on detailed . She is very meticulous about her work, a hard worker and and is creating a lot of impact through her work. Wish her all the best in growing and creating her brand"
Najeeha
Batool was very hands-on when we came to her for market research. She is a great partner for start-ups who want to effectively use their funding to understand their consumer. I was impressed with her professionalism and ability to bring local insight to the table
Working with Batool is a professional pleasure. She has built up vast experience in qualitative research and it shows. Excellent moderation and analytical power. It gives me peace-of-mind as a client that she knows her game and handles matters with confidence. The statement that says it all: I will happily work with her again and recommend her to others
(Marcel Spijkerman, Kantar in the Netherlands)